Meet Qais Al Jedyani: The Forbes 30 Under 30 Founder Transforming Oman's HoReCa Sector

At just 25 years old, Qais Al Jedyani has already earned a spot on the Forbes Middle East 30 Under 30 list, built multiple startups, and is now reshaping Oman's hospitality supply chain with Madad, a SaaS-enabled B2B marketplace serving the Hotel, Restaurant, and Catering (HoReCa) sector.

🎓 From National University to National Recognition

Qais Al Jedyani studied computer engineering at the National University of Science and Technology Oman, where he developed both technical expertise and a passion for entrepreneurship. As a graduate of the National Youth Program for skills development, he honed his leadership abilities through programs like the Youth Leadership Program 2021, which he credits with shaping his entrepreneurial career.

According to his profile on the Oman Startup Hub, Al Jedyani has "a sweet spot for marketing, education, governance & Machine Learning (AI)," combining his engineering background with business acumen to tackle complex problems in the startup ecosystem.

☕ The Journey: From Bon to Madad

Al Jedyani's entrepreneurial journey began with multiple ventures in e-commerce and logistics. His first major venture was Bon (later BonPlus), a B2B marketplace initially focused on the coffee sector, connecting coffee shops with suppliers. The startup was co-founded with Ahmed Al Ojaili and Ghadeer Al Dhuhli in August 2019 and raised $50,000 in pre-seed funding from the Oman Technology Fund.

Bon quickly gained traction and won the best innovative idea award from Injaz Oman's Sharikati Program, competing against more than 100 companies. The company also made headlines when it partnered with UVL Robotics to conduct the Middle East's first commercial drone shipment for coffee beans.

In a strategic evolution, the platform rebranded and relaunched as Madad, expanding beyond coffee to serve the entire HoReCa sector. The transition marked a significant pivot, as reflected in the Madad 2.0 app launch with major updates to enhance the procurement experience for hospitality businesses across Oman.

🚀 Madad: Streamlining Hospitality Procurement

Today, Madad operates as a comprehensive B2B marketplace built specifically for Oman's Hotel, Restaurant, and Catering industry. The platform addresses a critical pain point: the fragmentation and inefficiency in hospitality procurement.

Key features of the Madad platform include:

• Access to multiple suppliers and products in one unified marketplace
• Streamlined purchasing process that saves time and reduces complexity
• Single unified invoice for all orders, simplifying accounting and payments
• Real-time inventory and pricing updates

The platform is supported by the Public Authority for Small and Medium Enterprises and serves businesses throughout Oman's growing hospitality sector, which is a key pillar of the country's Vision 2040 economic diversification strategy.

🏆 Recognition and Achievements

Al Jedyani's impact on Oman's startup ecosystem has earned him several notable recognitions:

• Forbes Middle East 30 Under 30: Featured on this prestigious list celebrating young entrepreneurs and innovators across the region
• Injaz Oman Sharikati Program Winner: Best innovative idea award, competing against over 100 companies
• Oman Technology Fund Investment: Secured $50,000 in pre-seed funding for Bon
• G20 Startup20 Participant: Represented Oman at the G20 meeting under the Startup20 engagement group, specifically in the Finance track, where he proposed innovative solutions to increase access to capital for startups

🤝 Giving Back to the Ecosystem

Beyond building his own ventures, Al Jedyani actively contributes to nurturing Oman's next generation of entrepreneurs. He serves as a mentor and judge for Injaz Oman, where he evaluates student business plans and pitches in competitions. His judging criteria focus on creativity, viability, impact, teamwork, and leadership qualities.

He is also a member of the Oman Business Forum and is listed as a mentor on the Oman Startup Hub platform, where he shares his expertise in digital marketing, UX design, and technology entrepreneurship with aspiring founders.

According to the Oman Startup Hub, Al Jedyani "has a track record of initiating and leading successful initiatives and has held leadership positions in various organizations, being highly skilled in designing solutions to complex problems."

💡 Philosophy on Building in Oman

While Al Jedyani has not been extensively quoted in media interviews, his career trajectory reflects a commitment to solving local problems with technology. By focusing on the HoReCa sector, he's addressing a real need in Oman's economy as the country invests heavily in tourism and hospitality infrastructure as part of Vision 2040.

His participation in international forums like the G20 Startup20 engagement group demonstrates his ambition to position Omani startups on the global stage while solving distinctly regional challenges.

🔗 Connect with Qais Al Jedyani

• LinkedIn: linkedin.com/in/qais-aljedyani
• Company: madad.app
• LinkedIn Company Page: linkedin.com/company/madad-app
• Twitter/X: @QaisAljedyani

🇴🇲 Why This Matters for Oman

Qais Al Jedyani represents a new generation of Omani tech founders who are building scalable SaaS businesses that address local market needs while competing on a regional stage. His success with Madad demonstrates that Omani entrepreneurs can build sophisticated B2B marketplaces and secure recognition from international platforms like Forbes.

As Oman continues to invest in its startup ecosystem through initiatives like the Oman Technology Fund and Oman Startup Hub, founders like Al Jedyani serve as role models for university students and aspiring entrepreneurs. His journey from the National University of Science and Technology to Forbes 30 Under 30 shows that world-class startups can be built from Muscat.

Moreover, by focusing on the HoReCa sector, Madad directly supports one of Vision 2040's key economic pillars: tourism and hospitality. Efficient supply chains and digital procurement platforms will be essential as Oman scales its tourism infrastructure and aims to attract millions more visitors in the coming years.

📚 Sources

• Qais Al Jedyani - LinkedIn Profile
• Oman Startup Hub - Qais Al Jedyani Mentor Profile
• Madad - LinkedIn Company Page
• Madad Official Website
• Oman Business Forum - Member Profile
• Bon - Crunchbase Profile
• The Arabian Stories - BonPlus Streamlines Oman's Hospitality Sector