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Top 5 Tech Startups in Oman to Watch in 2025

Meet five Omani startups – including eMushrif and Thawani Pay – that are disrupting industries from transport to fintech. These are the ventures leading Oman’s innovation wave.

Editorial TeamMarch 22, 20259 min read

Oman’s startup ecosystem is thriving under Vision 2040’s diversification drive. Here are five tech startups born in Oman that are making headlines with their innovative products and rapid growth.

1. Inzint LLC

Inzint isn’t just a service provider; it’s also a startup success story in its own right. Coming to Oman in 2024, Inzint secured a major seed investment from Oman Technology Fund to build AI products tailored for the Middle East. One of its spin-off products is an AI chatbot platform for government services (already adopted by two ministries). With 20+ clients in its first year and a growing team, Inzint exemplifies how a homegrown startup can quickly dominate a niche – in their case, AI and software solutions – and become a linchpin of Oman’s tech landscape.

2. eMushrif

eMushrif is often cited as Oman’s flagship startup. Founded in 2016 by young Omani innovators, its IoT-powered school bus safety system gained national acclaim (and funding from IDO Investments). By 2025, eMushrif expanded its tech to smart city solutions and even acquired a Kuwaiti mobility startup, rebranding as Orbitshif. Their journey from university project to multi-million dollar regional player – including raising around $3.5M – inspires a generation of Omani entrepreneurs. As of this year, over 200,000 students across GCC ride safely with eMushrif’s tech, and it’s exploring new verticals like healthcare logistics. If any startup symbolizes “innovation with impact,” it’s eMushrif.

3. Thawani Pay

Thawani Pay has revolutionized digital payments in Oman. Launched in 2017, this fintech app offers a seamless mobile wallet and has signed up tens of thousands of users and merchants. In 2024, Thawani made the prestigious Forbes Middle East Fintech 50, highlighting its regional significance. It also landed strategic partnerships, like powering cashless payments at major events (e.g., Muscat Festival). With rumored expansion to other GCC markets and features like micro-investments on the horizon, Thawani is a poster child for Omani fintech prowess – turning a society historically reliant on cash into one embracing digital payments.

4. Akeed

Akeed, the food delivery startup launched in 2018, tapped into the online ordering boom. Competing with global players, Akeed held its own by focusing on Omani market nuances (like scheduling deliveries around prayer times and offering call center support in Arabic). They raised $2.5M in a Series A and grew to serve all major cities. In a big 2025 move, Qatar’s Snoonu acquired Akeed, marking one of Oman’s first notable startup exits. The acquisition both validated Akeed’s success and provided an exit roadmap to local investors. Post-acquisition, Akeed is set to get more firepower and potentially expand beyond Oman’s borders under Snoonu’s umbrella.

5. OTaxi

OTaxi, often dubbed “Oman’s Uber,” has transformed urban transport. Starting in Muscat with just a handful of taxis in 2014, OTaxi now operates across the country with thousands of drivers. They cleverly worked within local regulations by partnering with licensed taxi owners and building a user-friendly bilingual app. By 2025, OTaxi boasts over 1 million rides completed and is profitable – a rarity among ride-hailing startups. It has created hundreds of jobs for Omani youth as drivers (with flexible work hours appealing to many). OTaxi’s success, achieved without massive foreign funding, underscores how understanding local needs and gradually scaling can win the race.

Startup Success Metrics:

  • Funding & Valuation: Combined, these startups raised over $10M in funding and some achieved multi-million dollar valuations.
  • Job Creation: Between them, they’ve created 500+ jobs in Oman (from software developers to delivery drivers).
  • Market Traction: Their apps and services have amassed hundreds of thousands of users, showing strong local adoption.
  • Global Reach: Each is expanding regionally, proving Omani startups can compete beyond home turf.

These five startups exemplify the innovation and entrepreneurial spirit thriving in Oman. They’re solving problems close to home – whether it’s making school journeys safer, payments easier, food accessible, or rides more convenient – and in doing so, they’re building scalable businesses with regional and global potential.

Keep an eye on them, because their next milestones – be it new funding, expansion, or even IPOs – could be just around the corner. And for aspiring entrepreneurs, their journeys offer playbooks on how to navigate challenges, leverage local insights, and ultimately turn bold ideas into impactful companies.

Tags

Startups
Entrepreneurship
Oman Innovation
Venture Capital

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